- Arthur Deibler is formalizing a standard for how his Pennsylvania businesses operate: local access and volunteer time come before expansion or outside opportunity.
The policy
Pennsylvania, USA, Sep 16, 2026, ZEX PR WIRE — Arthur Deibler, founder and CEO based in Hegins, Pennsylvania, has run several ventures across food, hospitality, and fitness, including Prima Pizzeria and Lucky Horse Tavern in Valley View, and Bullpen Fitness Recreation. He is now naming a standing rule he says has guided those businesses from the start: every one of them has to work for the town it sits in before it works for anything else.
“If a decision helps the business but hurts the town, I don’t make it,” Deibler said. “That’s the whole policy. It sounds simple because it is.”
The commitment covers three areas: pricing and hours that fit local schedules, space for community groups inside his properties, and continued volunteer hours at Hebron United Methodist Church in Millersburg.
Why he’s naming it now
Deibler said he has operated this way for years without writing it down. Naming it now is about consistency as the businesses grow.
“When you’re small, everybody knows how you think,” he said. “Once you add locations or staff, people need something to point to. This is that.”
He pointed to Bullpen Fitness Recreation as the clearest example. The facility was built to be more than a gym, with space meant for teams, families, and casual users, not just members chasing a workout. That design choice, he said, only holds if it stays a policy and not a mood.
What changes in practice
Deibler outlined three commitments tied to the policy:
Local scheduling stays fixed. Hours at Prima Pizzeria and Lucky Horse Tavern will continue to work around school and shift schedules in Valley View, rather than shifting to whatever is most efficient for the business.
Community groups get facility access. Bullpen Fitness Recreation will keep space open to local teams and groups, not just paying individual members.
Volunteer hours continue. Deibler will keep volunteering at Hebron United Methodist Church in Millersburg, treating it as part of how the businesses operate, not separate from them.
None of this is new activity. Deibler said the point of announcing it is to make it a standard his businesses are held to, not a habit that can quietly slip.
How he decides when it’s hard
Deibler said the hardest tests come when a local commitment costs money or convenience.
“There are weeks a promotion would do better if I ran it my way instead of around the town’s schedule,” he said. “I still run it around the town.”
He credits his father as the biggest influence on how he thinks about that kind of tradeoff. Growing up in Hegins and playing football in high school, Deibler said he learned early that a team, or a town, only works if people show up for it even when it costs them something.
“Working hard is still how I define success,” he said. “But it only counts if it’s work that actually helps somebody besides me.”
What he’s watching next
Deibler said he’ll know the policy is working if local families keep using the businesses the way they always have, not if the businesses grow the fastest they can.
“I’m not trying to be the biggest thing in the valley,” he said. “I’m trying to still be useful here in ten years.”
He said he plans to keep the same approach as he considers any future ventures: local access first, expansion second.
To read more, visit the website here.
About Arthur Deibler
Arthur Deibler is a founder and CEO based in Hegins, Pennsylvania. He owns Prima Pizzeria and Lucky Horse Tavern in Valley View, Pennsylvania, and Bullpen Fitness Recreation. A graduate of Lebanon Valley College’s class of 2013, Deibler volunteers at Hebron United Methodist Church in Millersburg, Pennsylvania.
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