Swiss food giant Nestle says about 12 tonnes, or 413,793 candy bars, of its KitKat chocolate brand were stolen after leaving its production site in Italy earlier this week for Poland.
The brand, took to X on March 29, and informed social media users regarding the recent developments. The good news, as they mentioned in the post, is that the heist did not affect the supply chain.
The shipment of the crunchy bars, made of waffles covered with chocolate, disappeared last week while en route between production and distribution locations. The chocolate bars were to be distributed throughout Europe.
The missing candy bars could enter unofficial sales channels across European markets, the company said, but if this does happen, all products can be traced using the unique batch code assigned to individual bars.
A spokesperson for KitKat said that as a result, consumers, retailers and wholesalers would be able to identify if a product is part of the stolen shipment by scanning the on-pack batch numbers.
Netizens are taking up to social media with a variety of memes and comments. One funny yet relatable comment read, “It’s not about the chocolate, it’s about sending a message. Nobody gets a break.”
Another comment from KitKat read, “We’re teaming up with the police and partners to track down those missing KitKats.”
A third comment cautioned Snickers and wrote, “Be careful, guys, maybe it’s your turn @SNICKERS.” — With PTI
Regarding recent press coverage pic.twitter.com/Huh4EnFV2J
— KITKAT (@KITKAT) March 29, 2026
It’s not about the chocolate, it’s about sending a message.
Nobody gets a break. pic.twitter.com/xXuvkvgy9q
— Ambar (@Ambar_SIFF_MRA) March 29, 2026
